FRAN DRESCHER’S CANCER SCHMANCER UNVEILS TRASH CANCER, A NEW WAY TO FIGHT THE DISEASE, AT DEEPAK HOMEBASE, ABC HOME

Trash Cancer empowers Americans with the tools and knowledge to live preventative lifestyles

NEW YORK, NY – September 15, 2011.

Fran Drescher’s Cancer Schmancer Movement (www.CancerSchmancer.org) launched Trash Cancer at Deepak HomeBase in abc home today, an education and advocacy movement developed to educate individuals on carcinogens in consumer products and healthy living.

In May 2010, the President’s Cancer Panel issued a landmark report that America’s cancer burden is due in large part to our exposure to environmental toxins.

“Today we are sending a message to corporations and to our elected officials that the jig is up,” said Fran Drescher, star of TV’s Happily Divorced and a leading advocate for cancer prevention and early detection. “We can no longer accept carcinogenic ingredients in our cleaning or personal care products, our food and drink, or our children’s toys. There is formaldehyde in baby shampoo, and lead in lipstick, and that is not good enough for the greatest country on earth,” she said.

Ms. Drescher announced the new campaign in a special event with Deepak Chopra, as part of the Love in Action series at Deepak HomeBase, an interactive and inspirational platform recently co-created by Deepak Chopra and Paulette Cole, Creative Director and CEO of abc home.

With their firm belief in the individual and collective power to affect meaningful change, Deepak HomeBase and abc home are honored partners in the launch of this important initiative. “At abc, we aspire to offer our platform to inform, guide, and amplify relevant causes affecting our world,” Paulette Cole explained.

On September 17th, Trash Cancer will feature 250 in-home parties with Partique.com where thousands of Americans will discuss and advocate for the need to be vigilant in what we eat, drink, put on our skin and use to clean our homes. Attendees will leave with samples of safe products to use in their homes, as well as ways to continue educating themselves and their communities. The national event is sponsored by The Palette Fund, an organization dedicated to consciousness and change through nutrition and wellness programs.

“We believe this movement will advance our mission so individuals and their families learn to play an active role in their health and wellbeing,” says Terrence Meck, President and Executive Director of The Palette Fund.

Trashcancer.org also went live today as the hub for education and activism. With partner GoodGuide, Trash Cancer allows users to search for products that are free of known or suspected carcinogens. “We are extremely excited to be partnering with Trash Cancer on their innovative efforts to educate the public, empower consumers, and advance a new movement for cancer prevention. GoodGuide’s screening of everyday products for hazardous ingredients fits perfectly with Trash Cancer’s grassroots education efforts,” says Dara O’Rourke, GoodGuide’s Co-Founder and Chief Sustainability Officer.

“Trash Cancer equips Americans with the information they need to be smarter consumers,” said Laurie Meadoff, CEO of Cancer Schmancer. “Our job is to leverage an army of educated consumers and focus their voices in Washington so that elected officials know there is great demand to reform the laws that govern the use of dangerous chemicals in this country,” adds Jordan Brown, Director of Advocacy at Cancer Schmancer.

Trash Cancer aims to significantly ramp up Cancer Schmancer’s national efforts on prevention and early detection. It is an issue that affects us all. Beyond health, it is a social justice and equality issue. Everyone deserves the right to healthy products and healthy lifestyles.

ABOUT CANCER SCHMANCER

After two years, eight doctors, and an odyssey of misdiagnoses and mistreatments, actress Fran Drescher was diagnosed with Stage 1 uterine cancer. To share her experience so individuals wouldn’t have to go through what she did, Fran wrote the New York Times best seller, Cancer Schmancer. In 2007, she launched Cancer Schmancer, a women’s health organization dedicated to transforming generations from passive patients into informed medical consumers and educating our communities on the importance and methods of prevention and early detection.

By empowering individuals to listen to their bodies, ask the right questions of their doctors and seek second opinions, we can prevent cancer and, if we still end up with cancer, detect it in its earliest stages when it is most treatable.

In July 2010, Cancer Schmancer was named one of the Top-Rated Health Nonprofits by GreatNonprofits (www.greatnonprofits.org).

For more information, visit trashcancer.org or contact:
Jordan Brown, Cancer Schmancer
Jordan@CancerSchmancer.org
310.617.4863